Effective leaders can use the elements of a business plan to create the necessary energy to make things happen. They know energy fields and business plans cannot operate independently. A business plan that has an inconsistent story will be flat, lackluster, and boring. There will be no passion or sense of purpose. Employees will not work with pride or display esprit de corps. There will be no sense of urgency to complete the plan. Lethargy toward the written plan will be evidenced.
On the other hand, well-crafted business plans generate all the human power you need for accomplishing ambitious goals. Each of the business plan elements is a tool for creating empowered people. Each element has a unique value to your business plan and the underlying company story.
Here are nine critical elements which considered as core to any organization’s ability to create energy fields:
1. Vision Statement (creates passion)
2. Mission Statement (creates purpose)
3. Strategic Goals and Objectives (set direction)
4. Strategies and Tactics (generate action)
5. Philosophy Statement (creates ethical boundaries)
6. Focus (creates efficiency)
7. Value Statements (create a scale of importance)
8. Principles (benchmark behavior)
9. Strategic Intent (signals commitment)
The vision statement, as the example, holds the important element. It is used to create passion. In some cases, there were a number of companies where there was no demonstrated vision. It is tragic to meet good people who want to be successful but are without direction. One important thing in that case is that companies with visionary leaders seem to be the ones with people who are passionate about their work, their job, and their company.