If You Build it.. They Will Come?
No doubt about it, how you promote your affiliate program and who you get to sell your site is the key to your program’s success. So who makes a good affiliate marketer? Who do you want selling your website? There is no one better than your own members. Who knows your website better? Who knows the ins and outs and the total benefit of membership? Okay, so your own members are a great place to start but who else? How about?
- Business owners with related but not competitive businesses.
- Join affiliate marketing or related forums.
- Promote your membership and affiliate program through article marketing.
- Seek joint venture partners and contact them individually.
- Get current affiliates to recruit new ones by offering a two tier affiliate recruitment incentive.
Here’s what to expect from a great affiliate partner:
Affiliate marketing partners use affiliate programs to make additional revenue from their websites, and each site will likely feature a number of affiliate programs. They use the basic tools you provide for them, but may not put a lot of work into promoting your product. Super affiliates build a website around your affiliate program and really promote your product. They use all the marketing material you provide them to pre-sell your membership site to their customers before they follow the link to your site. They may even have a customer list to promote your product to. Using this type of affiliate results in more sales, but may also require paying them a higher commission.