Advertising has and always will be a powerful traffic generating strategy however as consumers evolve so too will your advertising methods. Take a look at the following ad types to determine which will best meet your needs.
Pop-up Advertisements
These appear in a separate browser window in front of the webpage. They can be annoying to the web user, but they do have a fairly high click-through rate as the user can’t really ignore them. They have to do something with the ad, i.e. close it, move it or read it.
Floating Advertisements
These are similar to pop-ups in that they appear in a separate browser window. They aren’t static however, but move around the screen. They can’t be closed down by the user, but are displayed for a set period of time, after which they disappear. When they were first introduced they were seen as incredibly annoying, but as web users have got more used to them they have achieved a higher click-through rate than pop-ups.
Unicast Advertisements
A further development of the pop-up ad, unicast ads are similar to short television commercials. They play in a separate browser window for a few seconds and have an extremely high click-through rate. They are very expensive however, and may not be appropriate for your membership site depending on your niche subject.
Text Links
Text links are a very effective form of advertising on a third party site. The text link is integrated into the website’s content so that it looks like a link to another part of the same site. When the user clicks on the link, they will be taken to your site, or an advertisement for your site.