Stock is the original capital of the founders in the business. It usually used as a security for the creditors of a business when a stock cannot be taken to the creditors’ damage. Stock differs from the other security like the property and the assets of a business. While the other security like the property and the assets of a business can fluctuate in quantity and value, the stock only can be up and down in the value. In a stock of a business, the important thing is the value. The value is a determiner which will make a change of the stock’s price. While the value of a stock in a business is decreasing, the price of a stock also will be decreasing, but when the value of the stock is increasing, the price will also be increasing. But, on the other hand, there is also a thing which makes the fluctuations of the stock’s price in a business. It is a demand.
In this case, the demand is from the people, or the customers. The price of a stock depends on the demand very much. When the company of a business wants to get or earn a lot of money from the customers, it is a duty to consider the market condition and/ or the customers demand. If the condition market, or in this case means as the customers’ demand, is weak, it can be assured that the price of the stock in a business will go down. But then, if the customers’ demand is increasing, the price of a stock in a business will increase, too.