identity

The logo for liquidelectric is flow and energy meeting in an easy-to-replicate signature. liquidelectric is the balance of masculine and feminine, direction and reception, order and creativity and connotes the force behind life.

This logo has two elements and was developed for the Philosophy and Literature at Stanford program. The intention was to give an updated image to the junction of the two studies. Thought it would be useful and provide flexibility to have an element that would eventually stand on its own, the wine + coffee. Modern, clean, recognizable, fun, plus a little hmm.

What's happening in Sudan is a front-page headline, and the intention of the logo is to declare that the people of Sudan and Marin are connected and related, and therefore, the people of Marin, and all people who can, need to take action to help stop the genocide in Sudan.

boygirlboy
As an improv troupe, we liked the recognizability of the icons, the neutrality (as you can be and create anything in improv), and the playful, loving extension of holding hands. In general, children are closer to the source of improv than adults, hence, boygirlboy.

FIREBALL IMPROV
Trying to capture the energy behind improv and the subject matter, yet remaining professional yielded the above result.

lilatheatre
lilatheatre explores the dark and light of improv, the comedic and the dramatic, hence the black and white. And lila means “divine play”, the play that dances between creation and destruction, hence the playful, unpredictable purple dot that balances and heals the apparent two worlds. The typewriter font captures the theatrical nature of the endeavor, and the edgy, urban feel the client was seeking. The logo can be placed on, and, via the dot, interact with, any black and white or color photo.