It is a dog-eat-dog world. You must be prepare for anything when opening your business practice. And after you become one, you need to know how to make it grow. “What makes business owner and partnerseek the challenge to manage and growth business”, Steven Stralser said, a clinical professor at thunderbird : garvin school of international management and writer for “MBA in one day” in his book. Stralser have extensive training of business in certain industry however hs willing to studying the skills that needed for running their business. Packed with example, helpful anecdote and studying case in the real world, this book directing to the readers knowledge how to manage a comprehensive business without spending time and money on formal education. The books cover with important principles and concept which thought in top business school at this moment. Topic includes negotiation, accounting, marketing, effective communication, information technology and leadership.
* Focus to the existing customer. By ad and other marketing expense, search for new customer can be very expensive. Getting new business is the important thing, of course. But so is maintaining your present client at the moment.
* Communicating. Offer new product or service to existing customer, client or patient. They will response with loyalty and business of the future. Think how sharing “more” with the customer, instead “the market”. this is more simple and profitable for long terms.
* Developing a web page. Developing web page is putting your business information at the right hand/finger of your client or potential client. Not only they will be able to access by website, it also save more time.
For instance, client can access to old file from old project. It can be done by online, you won’t need to spend more time from your busy schedule to print and send those report to your client.
One important thing that should be considered, especially by the provider of the service and product or the owner of the website in running business on the internet is the marketing. Their product and service will not be known well by many customers if they cannot market it well. Yet, online marketing is something that is so much different to be compared to the marketing in the real world. Since the business is run through the online world, then the trick in attracting more and more customer is also different, to be suited with the condition of the online world. It will not be appropriate if people use the real world marketing on the online world. Besides ads, the most common online marketing that is used today is the search engine optimization.